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Ethical brand ratings and accreditation since 2001

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How ethical is Trendhim?

Trendhim is included in The Good Shopping Guide’s Jewellery Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide ethical score and thereby passes our ethical criteria as a good ethical brand. We encourage other Jewellery companies to follow Trendhim’s lead and implement more ethical rules and procedures.

Are you interested in seeing how Trendhim rates against other brands within the Ethical Jewellery sector? Visit the Jewellery Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Trendhim do?

Trendhim was founded in 2007 by 18 year olds Sebastian and Mikkel in Rome. The brand produces a range of mens jewellery and accessories with an aim to provide fashionable and affordable accessories for the male market. Trendhim now sells a range of beard care, belts, bags, bowties, cufflinks and many other Jewellery products. All of Trendhim’s products are made from Stainless steel and simply coloured to look gold.

In what areas does Trendhim perform well?

Trendhim performs well in many areas of business including Political Donations, Armaments, Animal Welfare, Fossil Fuels, Nuclear Power and Environmental Reporting. The brand’s Responsibility page discusses the companies use of green energy, lighting, recycling and charitable products. Whilst this is not extremely detailed it is enough for a small company such as Trendhim.

How could Trendhim rate higher on our Jewellery Ethical Ratings Table? 

Trendhim is eligible for Ethical Accreditation due to its satisfactory score according to The Good Shopping Guide, this is examined by looking at The Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Fairtrade


  • Responsible Diamonds



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating