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Ethical brand ratings and accreditation since 2001

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How ethical is Pandora?

Pandora is included in The Good Shopping Guide’s Jewellery Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide ethical score and thereby passes our ethical criteria as a good ethical brand. We encourage other Jewellery companies to follow Pandora’s lead and implement more ethical rules and procedures.

Are you interested in seeing how Pandora rates against other brands within the Ethical Jewellery sector? Visit the Jewellery Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Pandora do?

Pandora is the world’s largest Jewellery brand sold in over 100 countries providing contemporary jewellery made from high quality materials at affordable prices. The brand is committed to leadership in sustainability. Pandora produces a range of Rings, bracelets, earrings, necklaces and charms.

In what areas does Pandora perform well? 

Pandora performs well in many areas of business including Nuclear Power, Fossil Fuels, Animal Welfare, Armaments and Political Donations. The Jewellery brand’s Environmental Report contains evidence of progress and goals on Carbon emissions and recycled silver and gold including detail about how they plan to achieve this. Pandora Jewellery is also made with lab-grown diamonds as the company website states that it made the switch from mined diamonds.

The Jewellery brand also received a high score for its strong code of conduct for suppliers which is robust in all areas including child labour and working hours.

How could Pandora rate higher on our Jewellery Ethical Ratings Table? 

Pandora is eligible for Ethical Accreditation due to its satisfactory score. This is examined by looking at The Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Fairtrade


  • Responsible Diamonds



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating