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Ethical brand ratings and accreditation since 2001

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Is Goldsmiths an ethical jewellery brand? 

Owned by Watches of Switzerland and based in the United Kingdom, Goldsmiths is a luxury jewellery retailer.

Unfortunately, Goldsmiths cannot yet be classed as an ethical brand due to its below-benchmark score on The Good Shopping Guide’s Jewellery Ethical Ratings Table.

As Goldsmiths does not yet meet the minimum ethical benchmark in The Good Shopping Guide’s Ethical Jewellery sector, it is not eligible for Ethical Accreditation. Despite this, The Good Shopping Guide suggests that Goldsmiths to gets in touch with us to apply. When we have received its application, Goldsmiths will receive some advice on how to improve its score.

Are you interested in finding out how Goldsmiths rates against other jewellery brands within the Ethical Jewellery sector? Visit The Good Shopping Guide’s Jewellery Ethical Ratings Table.  From our Ratings Tables, you can gain further insight into the criteria that our top-rated brands have fulfilled in order to meet our minimum ethical benchmark.

All brands are urged by The Good Shopping Guide to take inspiration from our top-rated brands and adopt more ethical and sustainable practices.

Does Goldsmiths have a Code of Conduct?

Watches of Switzerland, Goldsmiths’ parent company, has a robust Code of Conduct. Within the document, there is information about working hours and child labour.

As a result, Goldsmiths receives a top-rating in our Code of Conduct category.

Are Goldsmiths’ diamonds responsibly sourced?

Despite sharing a statement about how its diamonds are ‘acquired from legitimate sources which have no involvement in funding conflicts’, Goldsmiths fails to explain where its diamonds are actually sourced from.

Because of this, it receives a bottom rating in The Good Shopping Guide’s Responsible Diamonds category.

What can Goldsmiths do to improve its score?

Goldsmiths’ below benchmark score on The Good Shopping Guide’s Jewellery Ethical Ratings Table is the result of an assessment of multiple ethical criteria.

Even though Goldsmiths does not currently meet the minimum ethical benchmark in the Ethical Jewellery sector, The Good Shopping Guide still encourages it to get in touch with us apply for Ethical Accreditation. When we have received Goldsmiths’ application, it will be offered some advice on how to improve its score and become a more ethical jewellery brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Fairtrade


  • Responsible Diamonds



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating