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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Claire’s? 

Claire’s is included in The Good Shopping Guide’s Jewellery Ethical Ratings Table. Claire’s has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Claire’s might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how Claire’s rates against other brands within the Ethical Jewellery sector? Visit the Jewellery Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Claire’s do?

Claire’s was founded in 1961 and sells a range of fun fashionable jewellery and accessories. The brand has 2,300 stores in North America and Europe alone. Claire’s claims to celebrate diversity and self-expression as well as operating with honesty and Integrity. Claire’s is owned by two private equity/investment companies Elliott Management Corporation and Monarch Alternative Capital.

For which criteria does Claire’s perform poorly?

Claire’s received a low rating for its Environmental Report, Political Donations, Fairtrade Policy and Responsible Diamond Sourcing. Claire’s has no Environmental report, details on its diamond sourcing policy or Fairtrade products. The brand’s parent company Elliott Management and Monarch Alternative Capital also donated a combined total over our threshold in recent election cycles. Claire’s receives a middle rating for its Code of Conduct as it addresses all of the necessary issues but is vague about working hours.

Past Criticisms of Claire’s ethical record

Claire’s faced criticism after the company agreed to a $350,000 class action lawsuit settlement in regards to a mismanaged data breach. The brand also came under fire as Monarch Alternative Capital was sued under the accusation of predatory lending.

In what areas does Claire’s score well for its ethics?

Claire’s receives a high score for Nuclear Power, Fossil Fuels, Animal Welfare and Armaments with no links to any issues within these sectors.

How can Claire’s improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Claire’s may improve its rating and fulfil our fundamental ethical requirements by ceasing all Political Donations as well as releasing an Environmental Report and Diamond sourcing Policy.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Fairtrade


  • Responsible Diamonds



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating