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Ethical brand ratings and accreditation since 2001

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Mug Shot

How ethical and sustainable is Mug Shot? 

Mug Shot is included in The Good Shopping Guide’s Soups Ethical Ratings Table. Mug Shot has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Mug Shot might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how Mug Shot rates against other brands within the Ethical Soup Sector? Visit the Soup Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Mug Shot do?

Mug Shot is a brand owned by Symingtons which produces a range of food on the go. The brand offers Pasta, noodles and soups in a range of different flavours such as tomato & herb, original curry and chicken & mushroom. Mug Shot is offered in either sachet form, pots or mighty pots depending on what the customer wants. These can be purchased from most major supermarket retailers as well as B&M, Home Bargains and Amazon.

For which criteria does Mug Shot perform poorly?

Mug Shot received a low rating for its Environmental Report as parent company Symingtons has an extremely basic Sustainability page that only briefly mentions packaging and waste. For a large company the environmental information provided is not good enough. Mug Shots are also not Organic or Vegetarian safe products.

In what areas does Mug Shot score well for its ethics?

Mug Shot receives a high score for its Genetic Modification Policy as it is stated that Symington does not purchase or use any Genetically Modified Ingredients.

How can Mug Shot improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Mug Shot may improve its rating and fulfil our fundamental ethical requirements by releasing a strong Environmental report detailing evidence of progress and detailed targets.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category

0

GSG score

64
72

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Poor

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan

    Poor

People

  • Armaments

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating